Drawn from experience
Our rebrand for Springs’ Smokery is drawn, quite literally, from the heart of Springs’ craft. We took the charcoal embers of oak logs from their 50-year-old smoking kilns, and used them to conjure a series of emotive marks and textures. To support this bold idea we art directed food photography using simple compositions and colours, reflecting the natural tones of the surrounding South Downs.
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With successful standout achieved both online and in-store, our branding caught the eye of the international packaging jury at D&AD 2016, awarding us a Silver Pencil.
