Brushing aside the competition
SonicScrubber® cleans the awkward nooks and crannies of homes, vehicles and everything in-between. We scrubbed up a new visual identity, starting with a graphic symbol designed to evoke the power of their bristles (it even works upside down on their brush heads). Clean and modern product imagery, sustainable pulp packaging and a new strapline now reflect the versatility of this No.1 brand leader.
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Cleans, in-betweens celebrates the tricky gaps and grooves that SonicScrubber loves to scrub. A tone-of-voice that plays to the versatility of the range, from kitchen sinks to muddy boots and everything... in-between.
