Orangutans are critically endangered, so when UCC asked us to give their conservation coffee a new look, we didn’t hang around. We named the blends Dark Forest and Canopy Climb, then transformed the packaging design with a characterful pattern, tessellating across an on-going campaign. Our direct clarion call is now helping to get a grip on the situation... Drink Coffee. Save Orangutans.
Since launch, UCC are the first UK company to partner with ‘Farmer Connect’ – a coffee traceability platform allowing Waitrose and Ocado shoppers to digitally engage with the source of each blend.