The Lyons Coffee story began in London’s Piccadilly when bowler hats were all the rage, jazz bands played all night long, and Britain’s taste for coffee was growing stronger by the day. 120 years on, our rebrand pays homage to flamboyant founder Sir Joseph Lyons with a new wordmark, lively blend names, and a continuous graphic scene to mark the beginning of a perky new era for Lyons.
Inspired by the Art Deco interiors of the Lyons flagship corner houses and their Trocadero restaurant, a golden pattern brings point-of-sale and brand communications to life.